Every GoTo.now feature, explained
GoTo.now is a free URL shortener with QR codes, analytics and an API built in. This page lists every feature, what it does, and what it costs - Which is $0 in every row.
The full feature list at a glance
| Feature | What you get | Price |
|---|---|---|
| Short links | Clean goto.now links, unlimited clicks | Free |
| Custom back-halves | goto.now/your-name instead of random letters | Free |
| Edit destination | Point an existing link somewhere new | Free |
| QR codes | Styled colors, your logo, PNG and SVG | Free |
| Click analytics | Real-time, private, per link | Free |
| Link history | Every link saved in your dashboard | Free |
| Link checker | See where any short link leads before clicking | Free |
| UTM builder | Tag campaign links without typos | Free |
| Developer API | Create links and QR codes from code | Free |
Short links that stay useful
Custom back-halves
Swap random characters for words people can read and remember: goto.now/spring-menu beats goto.now/x7Kp2. Add one to any link from the dashboard - There is no monthly cap.
Edit the destination after sharing
Posted the wrong URL? Product page moved? Change where a link points in one edit, and every copy of it - Printed, posted or texted - Follows instantly. Read how editing works.
Links that never expire
Nothing here is retired on a timer. A goto.now link made today will still redirect years from now, which is why they are safe to print.
QR codes made for print
Styled to match your brand
Pick the dot and background colors, drop your logo in the center, and download at print resolution. The QR code generator is free and needs no account for a basic code.
PNG or SVG downloads
PNG for screens and quick jobs, SVG for razor-sharp scaling on posters, packaging and signage.
Dynamic by default
Every QR code points at a short link, so you can change what a printed code opens without reprinting anything.
Analytics you do not share
Every link records clicks, referrers, devices and countries in real time. Those numbers are private to the link's owner - There is no public stats URL for your links. See what each click records in the help center.
Tools and API
The link checker reveals any short link's destination before you click. The UTM builder assembles tagged campaign URLs without hand-typing. And the API does everything the site does - Create links, set back-halves, pull stats, render QR codes - From your own code.
Questions about features
Are all features really free?
Yes. Every feature on this page works today without payment, watermarks or trial limits. There is no locked tier behind the ones listed here.
Do links or QR codes expire?
No. Short links redirect indefinitely, and because QR codes point at those links, printed codes keep working too.
Do I need an account?
Guests can shorten links and make basic QR codes. A free account adds custom back-halves, link history, editing and private analytics.
Is there a feature this page is missing?
If you need something you do not see, tell us - Feature requests from real use cases shape what we build next.
Pick the feature that saves you today
Most people arrive for the shortener and stay for the editing and analytics. Start with whichever solves this week's problem - Shorten a link, style a QR code or check a suspicious link - And the rest is there when you need it.