Manage links
Edit back-halves, keep aliases, choose redirect codes, organize links, and grant direct access.
Explore link management →The free URL shortener you won’t outgrow
Create clean, editable short links and dynamic QR codes in seconds. Track real clicks privately, with no monthly link cap.
Paste a long URL. Get a better link.
No signup to start. No monthly cap with a free account. Valid links have no scheduled expiration.
2.9M+ links created · ~50 ms redirects · Private analytics · Editable destinations
Turn any destination into a measurable QR code
Add your colors and logo, download PNG, SVG, or print-ready PDF, and change the destination later.
Unlimited scans - Customize colors, add your logo, download PNG, SVG, or PDF.
Free shouldn’t stop at five links.
Bitly’s published free plan lists 5 links, 2 QR codes, and 3 custom back-halves per month. A GoTo.now account has no monthly creation cap for the core link and QR tools.
Everything you need after “shorten”
Create a link, change it after sharing, and understand which placements brought real people—not just bots.
Create a separate GoTo.now link for every campaign and placement. Better attribution should not cost more.
Popular shortening features
- No monthly link cap for registered users
- Free custom back-halves
- Change destinations anytime
Put a measurable destination on menus, boxes, posters, and screens. Update the destination without reprinting.
Popular QR features
- Custom colors and center logo
- PNG, print-grade SVG, or PDF
- Unlimited scans, all counted
See human clicks by time, source, country, and device. Bots are separated, and your results stay private.
Popular analytics features
- Clicks by day, source and country
- Humans and bots split honestly
- Private by default; shareable only when you choose
See what every GoTo.now feature actually does
Understand the behavior, limits, and setup before enabling it on a live campaign.
Route and expire
Use device, location, referrer, schedule, click limits, one-time access, and weighted experiments.
Explore routing →Measure privately
Separate humans and bots, inspect an IP-free clickstream, and connect conversions.
Explore analytics →Publish bundles
Place a focused collection of individually tracked resources behind one hosted page.
Explore bundles →Design QR codes
Create framed, high-contrast QR artwork and export PNG, SVG, PDF, or a batch ZIP.
Explore QR design →Use your domain
Control branded-domain root, recovery, app association, redirect, and transfer behavior.
Explore branded domains →Advertise with consent
Add a contextual sponsored step, with optional Meta or AdRoll tags only after a visitor allows them.
Explore advertising controls →Connect your stack
Deliver link events to analytics, automation, messaging, commerce, and social tools.
Explore integrations →Govern workspaces
Configure OIDC, SCIM, MFA claims, session limits, IP allowlists, retention, and audits.
Explore enterprise security →Reuse proven setups
Start smart links, campaigns, UTM presets, QR codes, bundles, and bio pages from free templates.
Browse free templates →Proven at scale. Still free to start.
GoTo.now already carries real traffic every day. Registered users can create without a monthly link quota, and clicks and scans are not metered.
2.9M+
short links created
Nov 2024
serving redirects since
~50 ms
typical redirect lookup
$0
price of every feature
HTTPS on every redirect
Analytics private by default
No ad trackers on ordinary redirects; custom-domain marketing requires consent
Any destination verifiable with the link checker
Visit the Trust Center →
Works with the stack you already run: drop goto.now links into Zapier flows, Slack posts, Shopify order emails, WordPress sites, Mailchimp campaigns and Twilio SMS - Or mint them from your own code with the API. Marketing teams managing links together start on the solutions pages. See all integrations.
One link, wherever your audience finds you
From shelf tags to campaign messages, use the same measurable link layer online and offline.
Know what earned the click
A live dashboard shows clicks by day, source, country, device, and browser. Human traffic and bots are separated so decisions rest on real engagement.
- Real-time stats on every link and QR code
- Stats are private by default
- Export click data through the API
From long URL to live campaign in seconds
1
Paste your link
Drop any long URL into the box above - Product pages, videos, forms, menus, documents, anything.
2
Customize and create
Choose a memorable back-half in your free account and generate a matching QR code.
3
Share and measure
Post it, print it, or text it. Then see real clicks and scans arrive in your private dashboard.
Made to travel—from screens to streets
Start with the most useful playbooks for social, digital campaigns, customer feedback, and print.
Social Media
Bios, stories and captions - Clean links that fit and report back.
Social Media playbook →
Digital Marketing
UTM-perfect tracking behind links people actually click.
Digital Marketing playbook →
Customer Feedback
Catch reviews and survey answers at the moment of experience.
Customer Feedback playbook →Why people keep using GoTo.now
The recurring benefits users bring up in support conversations. Read the full picture →
No scheduled expiration. Valid links in printed menus and evergreen posts remain live.
One edit fixes every copy. Change a destination after the flyers, posts, or messages are already out.
Analytics stay private. Share a read-only report only when a client or teammate needs it.
Frequently asked questions
Is GoTo.now really free?
Yes - Shortening links, generating QR codes, custom back-halves and click statistics are all free. That's the whole plan right now: core link tools free while we grow.
Do my short links ever expire?
Valid links have no scheduled expiration. Links that violate the acceptable-use policy can be disabled to protect visitors.
How do I see my link's click stats?
Create a free account and every link you make gets a private analytics view in your dashboard - Clicks by day, sources, countries and devices. Your numbers are visible only to you.
Can I verify where a short link goes before clicking?
Yes - Our Link Checker reveals the destination of any goto.now link before you click it. Transparency is built in.
Can I track conversions and campaign attribution?
Yes - Build tagged URLs with the free UTM builder so GA4 attributes every campaign, then compare channels with per-link click stats. One short link per placement gives you clean attribution from print, SMS and social alike.
Can I create links from my own software?
Yes - Everything the site does is available over our REST API. See the Developers page to get started with programmatic link creation.