Free URL shortener + QR code generator
The free URL shortener you won’t outgrow
Create clean, editable short links and dynamic QR codes in seconds. Track real clicks privately, with no monthly link cap.
Paste a long URL. Get a better link.
No signup to start. No monthly cap with a free account. Valid links have no scheduled expiration.
Turn any destination into a measurable QR code
Add your colors and logo, download PNG or print-ready SVG, and change the destination later.
Free shouldn’t stop at five links.
Bitly’s published free plan lists 5 links, 2 QR codes, and 3 custom back-halves per month. A GoTo.now account has no monthly creation cap for the core link and QR tools.
Everything you need after “shorten”
Create a link, change it after sharing, and understand which placements brought real people—not just bots.
Create a separate GoTo.now link for every campaign and placement. Better attribution should not cost more.
Popular shortening features
- No monthly link cap for registered users
- Free custom back-halves
- Change destinations anytime
Put a measurable destination on menus, boxes, posters, and screens. Update the destination without reprinting.
Popular QR features
- Custom colors and center logo
- PNG or print-grade SVG
- Unlimited scans, all counted
See human clicks by time, source, country, and device. Bots are separated, and your results stay private.
Popular analytics features
- Clicks by day, source and country
- Humans and bots split honestly
- Private by default; shareable only when you choose
Proven at scale. Still free to start.
GoTo.now already carries real traffic every day. Registered users can create without a monthly link quota, and clicks and scans are not metered.
Works with the stack you already run: drop goto.now links into Zapier flows, Slack posts, Shopify order emails, WordPress sites, Mailchimp campaigns and Twilio SMS - Or mint them from your own code with the API. Marketing teams managing links together start on the solutions pages. See all integrations.
One link, wherever your audience finds you
From shelf tags to campaign messages, use the same measurable link layer online and offline.
Know what earned the click
A live dashboard shows clicks by day, source, country, device, and browser. Human traffic and bots are separated so decisions rest on real engagement.
- Real-time stats on every link and QR code
- Stats are private by default
- Export click data through the API
From long URL to live campaign in seconds
Paste your link
Drop any long URL into the box above - Product pages, videos, forms, menus, documents, anything.
Customize and create
Choose a memorable back-half in your free account and generate a matching QR code.
Share and measure
Post it, print it, or text it. Then see real clicks and scans arrive in your private dashboard.
Made to travel—from screens to streets
Start with the most useful playbooks for social, digital campaigns, customer feedback, and print.
Social Media
Bios, stories and captions - Clean links that fit and report back.
Social Media playbook →
Digital Marketing
UTM-perfect tracking behind links people actually click.
Digital Marketing playbook →
Customer Feedback
Catch reviews and survey answers at the moment of experience.
Customer Feedback playbook →Why people keep using GoTo.now
The recurring benefits users bring up in support conversations. Read the full picture →
No scheduled expiration. Valid links in printed menus and evergreen posts remain live.
One edit fixes every copy. Change a destination after the flyers, posts, or messages are already out.
Analytics stay private. Share a read-only report only when a client or teammate needs it.