The free URL shortener that makes every link count
Shorten a messy URL, style a QR code and watch the clicks arrive in real time - All in one free tool that never lets your links go dark.
Paste it. Shorten it. Share it.
Free - Every feature included. No signup needed to try it.
Give your link a face people can scan
Your colors, your logo, print-ready - And every scan is counted.
Three tools that carry your whole campaign
Short links for the feed, QR codes for the physical world, and one dashboard that tells you which of them actually worked. No juggling, no extra tabs.
Turn any long URL into a clean goto.now link you can edit later, brand with a custom back-half and track click by click - Link management without the spreadsheet.
Popular shortening features
- Links that never expire
- Free custom back-halves - how branded domains work
- Re-point destinations anytime
Put your link on menus, boxes and posters. Style the code, drop in your logo, and re-point it without ever reprinting.
Popular QR features
- Custom colors and center logo
- PNG or print-grade SVG
- Unlimited scans, all counted
Every click and scan lands in your stats within seconds - Where it came from, what device, which country.
Popular analytics features
- Clicks by day, source and country
- Humans and bots split honestly
- Public stats page per link
The numbers behind the platform
This isn't a side project - Goto.now already carries real traffic every single day. And free means measured in zeros: no monthly link cap, no scan cap, no watermark, no trial timer.
Works with the stack you already run: drop goto.now links into Zapier flows, Slack posts, Shopify order emails, WordPress sites, Mailchimp campaigns and Twilio SMS - Or mint them from your own code with the API. Marketing teams managing links together start on the solutions pages. See all integrations.
Built for how your industry connects
From shelf tags to policy documents, teams in every field run their links through GoTo.now.
Retail
Shelf tags, receipts and SMS that bridge store and site.
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Consumer Packaged Goods
Pack codes that sell refills and read like market research.
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Hospitality
Menus, bookings and reviews - One scan from the table.
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Media & Entertainment
Speakable links that move fans across platforms.
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Tech, Software & Hardware
API-minted links for docs, releases and devices.
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Healthcare
One-tap reminders and patient guides people trust.
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Insurance
Claims, renewals and per-agent links that report.
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Financial Services
Verifiable links for branches, apps and partners.
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Professional Services
Cards, proposals and reports that book meetings.
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Education
Class links students can type from the back row.
Read more →The story starts after the click
Shortening is step one. The reason teams stay is what comes next: a live dashboard for every link - Clicks by day, sources, countries, devices and browsers - With humans and bots counted separately, so decisions rest on real engagement.
- Real-time stats on every link and QR code
- Stats stay private to the link owner
- Export click data through the API
Three steps, about ten seconds
Paste your link
Drop any long URL into the box above - Product pages, videos, forms, menus, documents, anything.
Customize & create
Get an instant short link, add a free custom back-half, and grab the matching QR code in your colors.
Share & measure
Post it, print it, text it. Then watch clicks, scans, referrers and countries update in real time.
Wherever your audience is, a short link fits
Steal the playbooks teams use to put links and QR codes to work.
Social Media
Bios, stories and captions - Clean links that fit and report back.
Social Media playbook →
Digital Marketing
UTM-perfect tracking behind links people actually click.
Digital Marketing playbook →
Customer Feedback
Catch reviews and survey answers at the moment of experience.
Customer Feedback playbook →
Print Advertising
Give magazines, flyers and billboards real click data.
Print Advertising playbook →
What users tell us
The three themes we hear most, paraphrased from support conversations. Read the full picture →
“It just keeps working.” Printed menus and year-old posts still resolve, because links here never expire.
“I fixed a live campaign in one edit.” Re-pointing a destination after the flyers shipped turns a disaster into a shrug.
“The stats are mine alone.” Click numbers stay private to the link's owner - Nobody reads over your shoulder.