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Shorten the path to honest feedback

Survey links on receipts, in texts and on packaging - The fewer the steps, the more responses you collect.

Create a free link
Customer Feedback illustration

Catch the moment

Feedback happens at the moment of experience. A QR code on the receipt, table or box collects it right there, not after they've forgotten.

Catch the moment

Channel-aware surveys

Separate links for email, SMS and in-store QR tell you which touchpoint produces the most (and most useful) responses.

Channel-aware surveys

Close the loop cheaply

Re-point goto.now/feedback at whatever survey tool you use this quarter - The printed asset never changes.

Close the loop cheaply

Quick wins to steal

1

Keep the back-half obvious: goto.now/feedback earns more scans than a random code.

2

Rotate the destination per campaign while keeping the printed code constant.

3

Track scan geography to compare locations or franchises.

Closing the loop without changing the print

The quiet superpower here is that your printed ask never has to change. The table tent says scan to tell us how we did - And behind that same code you can run this quarter's survey tool, next quarter's replacement, or a simple review-site link during a push for ratings. Locations can be compared fairly because each site's code is its own link, and response counts sit side by side in one dashboard. Feedback stops being a project you launch and becomes a tap that's always on.

Response rates by placement (what to expect)

PlacementTypical responseWhy
Post-purchase email, same day5-15%The experience is fresh and the inbox is expected
Printed receipt QR1-3%High volume, low intent - Still worthwhile at register scale
Post-support SMS10-25%One-tap while the resolution glow lasts
In-package card2-6%Unboxing moment - Pairs well with a small thank-you
Table tent / counter sign0.5-2%Passive placement; the CTA wording does the lifting

Ranges are what feedback teams commonly report across channels - Your own per-placement links will replace these with your real numbers within a month.

Worked example: which store earns the reviews

A three-location bakery prints receipt codes per store: goto.now/rate-main, goto.now/rate-station, goto.now/rate-mall.

Main street converts 2.8% of receipts into reviews, the mall kiosk 0.6%. Same signage, same product - The difference turns out to be time-to-seat: kiosk customers are gone in ninety seconds. The mall code moves from the receipt to the pickup-buzzer sticker, and doubles.

Reading the numbers: what each signal means

Response rate by placement

Move the ask to where the rate is highest, not where it's traditional.

Clicks that don't finish the form

The link works; the form is too long - Cut it before blaming the placement.

Feedback spikes after a specific shift or SKU

Operational issues show up here days before they show up in refunds.

Device split on receipt codes

Nearly all mobile - If the survey isn't thumb-friendly, the clicks are wasted.

Customer Feedback link questions, answered

Where do feedback QR codes work best?
At the moment of experience: receipts, table tents, checkout counters, packaging inserts and post-service SMS. The shorter the gap between experience and ask, the more honest the response.
Can I keep printed codes while changing survey tools?
Yes. Point the printed code at a goto.now link and swap the survey platform behind it any time - The print never changes.
How do I compare feedback channels?
Use one link per channel (receipt, SMS, email). Click counts per link show which touchpoint actually produces responses.

Go deeper

Guides from the GoTo.now blog for this use case.