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Short links your product, docs and pipelines can rely on

Tech companies standardize on GoTo.now for release notes, docs, in-app messages, device packaging and developer campaigns - Programmatically via API when needed.

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Tech, Software & Hardware solution illustration
2.9M+

links already served by the engine your automation would run on

1 POST

is all it takes to mint a link from CI, CRM or backend jobs

0

broken doc references when permalinks are short links you can re-point

Mint links from code, not from a browser tab

Release pipelines, onboarding emails, in-app nudges and support macros all need links - And none of them should require a human with a browser. The our REST API creates, tags and edits links with one JSON call, with idempotent creation for safe retries.

  • POST /rest/v3/short-urls from any language
  • Tags per release, team or product surface
  • findIfExists makes batch jobs replay-safe
Read the API overview
Mint links from code, not from a browser tab

Permalinks that survive your next docs migration

Docs move, wikis get replatformed, marketing renames everything. Links printed in binaries, README files and error messages shouldn't die because of it. Short permalinks give you one layer of indirection you control forever.

  • Stable links in error messages and CLIs
  • Re-point after every reorg - Nothing breaks
  • Click data shows which docs users actually need
Why editable links matter
Permalinks that survive your next docs migration

The box is your best onboarding screen

For hardware, the highest-intent moment is unboxing. A QR code inside the lid opens setup videos, firmware downloads and warranty registration - And scan analytics tell you how many buyers actually onboard, by region and by SKU.

  • In-box codes for setup and support
  • Firmware pages you update after the box ships
  • Registration rates by market, visible in stats
Packaging playbook
The box is your best onboarding screen

Our backend mints a tracking link per order and a docs link per release. Nobody touches a dashboard.

A typical setupEngineering manager, e-commerce

More ways Tech, Software & Hardware organizations put GoTo.now to work

API-first automation

Generate links from CI pipelines, CRMs or in-app flows using our REST API.

Stable doc links

Short permalinks survive doc reorganizations - Re-point the link, never break the reference.

Hardware onboarding

A QR code in the box beats a printed manual: setup guides, firmware and support one scan away.

Launch attribution

Per-channel links quantify Product Hunt vs newsletter vs social for every release.

FAQs

Do links belong in error messages?
Short permalinks do - A stable goto.now link in a CLI error can be re-pointed to better docs later without shipping a new build.
How do docs teams keep links stable through migrations?
Publish short permalinks in products and READMEs, and re-point them when the docs platform changes. The links in shipped binaries never need to change again.
Can links be created in CI pipelines?
Yes - One authenticated POST per link, with idempotent creation so re-runs never duplicate. Release notes and build artifacts can mint their own links.
Can we create links programmatically?
Yes - The platform exposes a REST API v3. Request an API key and automate creation, editing and stats retrieval.

The tech, software & hardware placement playbook

Where tech, software & hardware businesses put their links, what the link looks like, and what the numbers mean once clicks arrive.

PlacementA link that fitsWhat the numbers tell you
Quick-start insertgoto.now/setup-x200Scans in the first week map to activation rate.
Device stickergoto.now/support-x200Support scans by firmware generation as devices age.
Error screen / CLI outputgoto.now/fix-e401Which errors users actually hit, ranked by clicks.
Conference badge / slidegoto.now/api-demoPost-talk interest, measurable the same afternoon.

Worth knowing: Print the short link, keep the long URL free to change - Docs move hosts, products get renamed, and a shipped sticker can't be recalled.

Keep reading

Guides from the GoTo.now blog picked for Tech, Software & Hardware.

Related solutions

Teams like yours also run these playbooks on GoTo.now.

Developers

Links as infrastructure over a documented REST API.

GoTo.now for Developers →

Sales

Click signals that tell reps exactly when to call.

GoTo.now for Sales →

Customer Service

Stable help links that survive every migration.

GoTo.now for Customer Service →

The tools behind the solution

URL Shortener

Branded, editable short links for every place tech, software & hardware brands meet their audience.

Explore the URL Shortener →

QR Codes

Codes that tech, software & hardware businesses can re-point after printing, with unlimited scans.

Explore QR Codes →

Link Analytics

Real-time numbers on every tech, software & hardware link and code, private to your team.

Explore Link Analytics →

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