Short Links & QR Codes for Financial Services

70%

of banking interactions are digital - Signage should route there

100%

of link destinations publicly verifiable - A real anti-phishing answer

per-channel

attribution for every app-download and product campaign

Move branch traffic to digital, measurably

Lobby posters, ATM screens and teller cards carrying QR codes turn routine visits into app activations. Per-branch links show which locations convert, so digital-adoption programs stop being a leap of faith.

Per-branch codes with location-level stats
ATM and statement QR placements
App-store routing per platform

Plan your rollout

Move branch traffic to digital, measurably

An answer to 'is this link really from my bank?'

Phishing thrives on unreadable URLs. Publishing a consistent, branded link pattern - And pointing customers at a public checker where any goto.now link's destination can be verified - Gives your security team something concrete to put in customer education.

Consistent branded back-halves customers learn
Public destination verification for any link
Report-and-takedown flow for abuse

Visit the Trust Center

An answer to 'is this link really from my bank?'

Partner and campaign attribution without a data project

Co-branded cards, affiliate promotions, sponsorships: give each partner one link and read the results off the dashboard. No UTM archaeology, no attribution meetings - The referrer and click data is already separated.

One link per partner or placement
Clean side-by-side campaign comparison
Click-level data exportable via API

Explore analytics

Partner and campaign attribution without a data project

Each branch has its own app-download code. Adoption reporting went from quarterly guesswork to a live dashboard.

A typical setupDigital channels lead, retail bank

More ways Financial Services organizations put GoTo.now to work

App install campaigns

One short link per channel routes to the right app store and quantifies each acquisition source.

Branch to digital

Lobby and ATM QR codes migrate routine tasks to the app - Measurably.

Anti-phishing posture

Public link checking lets customers confirm a goto.now link's destination before tapping - A real defense against lookalike scams.

Partner attribution

Co-marketing and affiliate traffic is cleanly split with per-partner branded links.

FAQs

Can compliance audit every live link?

Yes - The dashboard lists every link with its destination, and exports give audit a point-in-time snapshot in one file.

How does a bank fight lookalike phishing links?

Publish one consistent branded pattern, educate customers to verify via the public link checker, and report imitations for takedown - Verifiability is the differentiator scammers can't copy.

Can branches compare digital-adoption results?

Per-branch links make lobby and ATM campaigns individually measurable, so adoption programs get location-level numbers instead of one blended figure.

Is it safe for a bank to use a shortener?

Use branded, readable back-halves and publish your naming convention; combined with the public link checker, customers can always verify destinations.

The financial services placement playbook

Where financial services businesses put their links, what the link looks like, and what the numbers mean once clicks arrive.

Placement	A link that fits	What the numbers tell you
Statement insert	`goto.now/rates-update`	Which product notices customers actually read.
Fraud-alert SMS	`goto.now/verify-alert`	Response speed to alerts - Minutes matter here.
Branch poster	`goto.now/book-advisor`	Advisor bookings per branch location.
Card mailer	`goto.now/activate-card`	Activation clicks by mail batch.

Worth knowing: Customers are trained to distrust odd links from banks - Always pair the short link with your full domain in print, and keep slugs boringly descriptive.