No install required. Works on everything.
GoTo.now is a fast, mobile-first web app: shorten and manage links from any phone, tablet or desktop browser.
Open the app
What this means in practice
Mobile-first web app
The whole platform - Shortening, QR styling, stats - Is built for phones. Add goto.now to your home screen and it behaves like an app.
One-tap workflows
Keep the homepage bookmarked; paste-and-shorten takes under five seconds, signed in or not.
API for power users
Anything you can do on the site, scripts can do via the REST API - Perfect for shortcuts and automations.
Desktop dashboard
Your link history, click analytics and QR downloads live in one clean dashboard on any browser.
Install it like an app (30 seconds)
GoTo.now is a fast web app, which means "installing" is just pinning it:
iPhone / iPad - Open goto.now in Safari → tap the Share icon → Add to Home Screen. You get a home-screen icon that opens full-screen.
Android - Open goto.now in Chrome → menu (⋮) → Add to Home screen.
Desktop - In Chrome or Edge, click the install icon in the address bar, or just bookmark the dashboard - With the browser signed in you're always one keystroke from creating a link.
A phone-first workflow that actually works
Copy a link anywhere → open GoTo.now from your home screen → paste → Shorten → Copy. Four taps, and because your account keeps history, the link you made on your phone during a meeting is on your laptop's dashboard afterward, with its stats attached. The QR generator is the same tool on every screen size, so styling a code from a phone at the print shop is completely realistic.
Why there's no native app (yet)
A native app would do exactly what the web app does, but with an update cycle and an install wall in front of a ten-second task. The web app gets improvements the moment we ship them. If a native app someday earns its place - Widgets, share-sheet deep integration - It'll appear here first.
Full feature parity, every screen
| Phone | Tablet | Desktop | |
|---|---|---|---|
| Shorten + custom back-half | ✓ | ✓ | ✓ |
| QR styling & SVG download | ✓ | ✓ | ✓ |
| Edit destinations | ✓ | ✓ | ✓ |
| Private analytics + charts | ✓ | ✓ | ✓ |
| Console dashboard | ✓ (stacked) | ✓ | ✓ (sidebar) |
Nothing is "available on desktop only" - The phone gets the same console, restacked.
The share-flow that saves the most taps
The fastest mobile pattern isn't opening the site first - It's copy, then open. Copy any URL from Instagram, YouTube, Safari, wherever → tap your goto.now home-screen icon → the create field is right there → paste, shorten, copy. Under ten seconds with muscle memory. On desktop, keep goto.now/#shorten as a bookmark on the bar; one click drops you on a focused input.
Real-world stations
Because it's a URL, GoTo.now runs anywhere a browser does: a front-desk tablet locked to the dashboard for staff creating patient or guest links; a print shop opening the QR generator on whatever machine is free to re-download an SVG; a market stall regenerating this week's menu code from a phone. No licenses, no installs, no per-seat anything.
Known limits, honestly
No offline mode - Creating a link requires being online, since the redirect must be registered instantly. No native push notifications yet. No widget. Those are the real trade-offs of the web-app choice today; everything else in the product works identically to how a native app would.
Ten-second recipes worth memorizing
Meeting link on the fly - Someone asks for the doc mid-call: copy its URL, home-screen icon, paste, shorten, read the back-half out loud. Done before the next agenda point.
Poster reprint at the shop - The print shop's PC opens your dashboard, you download the SVG of the existing code (same link, same tracking) and hand it over. No files emailed, no version confusion.
Weekend market pricing change - Menu prices moved: edit the destination from your phone in the car park; the laminated table codes never know anything happened.
New phone, zero setup - Sign in once in the browser, add to home screen, and your entire link history, stats and QR codes are exactly where you left them. There's nothing to back up and nothing to restore - That's the quiet advantage of the account living on the web instead of in an app binary.