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One short link. The right destination every time.
Send visitors to the right app, store, country page, or campaign variant without creating a new URL. Add an expiration fallback, password gate, and custom social preview from one dashboard.
Create a smart link Sign up free
Route by context, not guesswork
A single campaign often serves people on different devices and in different markets. Smart routing reads the country signal supplied by the trusted edge and the visitor's device class, then sends each person to the destination you chose. When no specific rule matches, the default always provides a safe path.
- Country rules for up to 20 markets
- Dedicated iOS, Android, mobile, and desktop destinations
- A clear default destination for every unmatched visit
Test offers without changing the link
Add two to five destinations and GoTo.now assigns traffic evenly and consistently. The same visitor stays with the same variant, while the dashboard totals routing results by rule. You can change the experiment later without replacing the public URL already in circulation.
- Two to five equal-weight destinations
- Stable assignment for repeat visitors
- Per-rule routing totals in the dashboard
Give every campaign a safe ending
Offers end, event pages disappear, and private material should not remain open forever. Set an expiration time with a useful fallback, require a password before forwarding, and choose exactly what supported social previews reveal. The short URL remains useful without exposing the destination on a gate page.
- Automatic expiration fallback
- Hashed passwords with rate-limited attempts
- Custom Open Graph and social preview fields
Everything Smart Links gives you
Device-aware routing
Choose separate destinations for iPhone and iPad, Android, other mobile devices, and desktop visitors.
Country routing
Map up to 20 two-letter country codes to local storefronts, languages, offers, or compliance pages.
Stable A/B destinations
Split visitors evenly across two to five destinations while keeping each visitor on the same variant.
Expiration with a fallback
End a launch, event, or offer at a UTC time and automatically send later visitors to a useful fallback.
Password-protected links
Gate sensitive destinations with a hashed password and rate-limited verification before forwarding.
Custom social previews
Set the title, description, and image supported social crawlers see when the link is shared.
How to turn a short URL into a smart link
1
Create or choose a link
Sign in, open Links, and choose Smart routing beside any short URL you own.
2
Add only the rules you need
Keep a default destination, then optionally add country, device, experiment, expiry, password, or preview rules.
3
Publish once and improve later
The public short URL stays the same. Update rules at any time and watch routing results by rule in the dashboard.
Smart Links FAQs
Does enabling smart routing change my short URL?
No. The goto.now link stays exactly the same, so existing posts, messages, and printed QR codes continue to work.
Which rule wins when several match?
Expiration is evaluated first, followed by password access, country, device, A/B destinations, and finally the default destination.
Will the same person keep seeing the same A/B destination?
Yes. Assignment is deterministic from the visitor context, so repeat visits from the same environment remain on the same variant.
Can I turn smart routing off?
Yes. Disabling it restores a direct redirect to the default destination without changing the short URL.
Further reading
Guides from the blog that go deeper on smart links.
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