Root redirect
Choose the destination for someone who opens the bare branded hostname without a short code.
Control what visitors see across your short-link domain
Connect a verified hostname, define its root and unknown-link behavior, publish mobile association files, and transfer ownership safely.
Manage branded domains All features
What you can do
Each capability below is available in the current GoTo.now application.
Unknown-link redirect
Replace a generic missing-link response with a useful branded recovery page.
Universal/App Links files
Serve validated Apple app-site-association and Android assetlinks JSON for a verified domain.
Account transfer
Move an active domain and its settings to another existing GoTo.now account with an audit trail.
Managed verification and TLS
DNS ownership verification and certificate provisioning run through the existing custom-hostname workflow.
Domain referrer policy
Preserve, reduce, or suppress referrer details consistently for root and recovery redirects.
A retail domain that has a useful answer for every path
A retailer verifies go.brand.example, points the bare hostname to its storefront, sends unknown short codes to a branded recovery page, publishes Apple and Android association documents, and keeps redirects temporary during rollout.
What this changes: Valid links, the root hostname, mistyped links, and installed-app journeys all have deliberate behavior under the same trusted domain.
Is this the right tool?
Use it when
- The short hostname should visibly belong to your organization
- Root and missing-link traffic need branded recovery
- Universal Links or Android App Links require association files
Choose another approach when
- You cannot change the domain's DNS records
- You need instant transfer before ownership and TLS are active
How it works
1
Add and verify
Enter a hostname you control, publish its verification record, and wait for TLS to become active.
2
Define domain behavior
Set root, recovery, redirect status, referrer policy, and optional mobile association JSON.
3
Use it on new links
Choose the active domain while creating a short link and keep its behavior in the Platform console.
Behavior worth knowing
- Only active, verified domains can be transferred.
- Association documents must be valid JSON and still need the matching app entitlements or Android package signature.
- Permanent domain redirects may be cached; use a temporary redirect while testing.
Branded Domains FAQs
Does GoTo.now issue TLS certificates?
The domain workflow provisions managed TLS after DNS ownership is verified and the custom-hostname provider is configured.
Can I choose what the bare domain displays?
You can redirect it to any valid public HTTP or HTTPS page, including your main website or a campaign landing page.
What happens when I transfer a domain?
Ownership and domain settings move to the recipient account. Existing redirect infrastructure remains attached to the hostname.
Explore the complete platform
See how link management, routing, analytics, QR, branded domains, automation, and workspace controls fit together.