THIS WEEK GoTo.now vs. TinyURL: An In-Depth URL Shortener Showdown Read this week's article →
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What a free account adds

Shortening works without signing up. Create an account afterward and the links from this browser are saved automatically. The account is where links become manageable:

  • Custom back-halves - Goto.now/your-campaign instead of random characters.
  • Editable destinations - Re-point any link later; printed QR codes follow along.
  • Private-by-default analytics - Keep results to yourself or create an expiring client report.
  • Link history - Every link you make, on every device you sign in from.

Two ways in, one account

Google sign-in and email+password reach the same account when the email matches - Pick whichever is faster today. Questions first? The account guide covers the details, and the FAQ answers the rest.