The Essential Guide to URL Management
Learn how smart URL management improves branding, engagement, and tracking. Discover why GoTo.now is the best tool for shortening,…
A URL shortener API built for production scale
GoTo.now's API runs on the same proven engine already serving millions of redirects on our platform. Automate link creation, QR codes and stats retrieval from any stack.
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One POST and you're shipping links
The GoTo.now API is REST v3 - Documented, predictable and already carrying our production traffic. Authenticate with a single header, send a longUrl, get a short link back as JSON. Your CI pipeline, CRM or backend job can mint links exactly like the website does.
- POST /rest/v3/short-urls with an X-Api-Key header
- Custom slugs, titles and tags per link
- findIfExists makes retries safe
Pull every click into your own stack
The visits endpoints stream each click with timestamp, referrer, user agent and coarse location. Warehouse it, join it against orders and signups, and build the attribution model your team actually wants instead of the one a dashboard gives you.
- Paginated visit exports per link or tag
- Referrer, UA and geo on every record
- Aggregate endpoints for quick totals
QR codes are a GET request
GET /{code}/qr-code?size=600&format=svg returns a print-ready code - No rendering library, no queue. Generate codes in CI for packaging runs, embed them in invoices and receipts, or serve them dynamically in your own product.
- Size, format and color via query params
- SVG output for print pipelines
- Codes inherit their link's editability
Everything Developer API gives you
Clean REST endpoints
Create, list, edit and delete short URLs with predictable JSON in and out.
API-key authentication
A single X-Api-Key header authenticates every request - Simple to use from cURL, serverless functions or backend jobs.
QR codes via URL
Fetch a QR image for any short code with query-string options for size, format and colors.
Visits API
Pull click data - Timestamps, referrers, user agents, geos - Into your own dashboards and warehouses.
Bulk-friendly
Idempotent creation with findIfExists means safe retries and painless batch imports.
Boring by design
Versioned endpoints, predictable JSON and no breaking changes inside a major version - An API your code can trust for years.
Ship your first integration
1
Request an API key
Contact us to provision a key for your account and volume needs.
2
POST /rest/v3/short-urls
Send {"longUrl": "https://…"} with your X-Api-Key header and receive a short URL in the response.
3
Track programmatically
Poll the visits endpoints or fetch QR codes on demand - Everything the site does, your code can do.
Developer API FAQs
What powers the GoTo.now API?
The same engine that serves every goto.now redirect - Mature, heavily exercised by production traffic, and exposed as a clean REST API v3.
How do I get an API key?
Reach out via the contact page with a short description of your use case and expected volume, and we'll set you up.
Are there rate limits?
Keys are provisioned with sensible limits matched to your use case to keep redirects fast for everyone. High-volume plans are available.
Further reading
Guides from the blog that go deeper on developer api.
Update Your Links' URL Redirect Feature
Easily update and manage your links with GoTo.now's URL redirect feature. Modify destinations dynamically without changing the ori…