The Essential Guide to URL Management
Learn how smart URL management improves branding, engagement and tracking - And why GoTo.now is the best tool for shortening, veri…
A URL shortener API built for production scale
GoTo.now's API runs on the same proven engine already serving millions of redirects on our platform. Automate link creation, QR codes and stats retrieval from any stack.
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One POST and you're shipping links
The account-scoped GoTo.now API is documented, predictable and uses administrator-approved, revocable keys. Authenticate with a Bearer header, send a URL and optional slug, and get a short link back as JSON. Your CI pipeline, CRM or backend job can mint links exactly like the website does.
- POST /api/v1/links with a Bearer key
- Optional custom slug per link
- findIfExists makes retries safe
Automate the destination logic
The smart-routing endpoint configures country and device destinations, stable A/B variants, expiration fallbacks, password access, and social previews for a link your key owns. Read or disable the same rules without exposing redirect-engine credentials.
- GET, PUT, and DELETE one link's routing rules
- Country, device, experiment, expiry, password, and preview controls
- Account ownership enforced for every request
QR codes are a GET request
GET /download-qr-code/{code}/svg/600 returns a print-ready code from a clean path - No rendering library, no queue. Generate codes in CI for packaging runs, embed them in invoices and receipts, or serve them dynamically in your own product.
- Size, format and color via query params
- SVG output for print pipelines
- Codes inherit their link's editability
Everything Developer API gives you
Clean REST endpoints
Create, list, inspect, update and remove account links with predictable JSON in and out.
API-key authentication
After administrator approval, a Bearer gtn_ key authenticates each request and can be revoked from Dashboard Settings.
QR codes via URL
Fetch a QR image for any short code with query-string options for size, format and colors.
Analytics summaries
Retrieve account-scoped click and conversion summaries without exposing raw visitor records.
Bulk-friendly
Idempotency keys and findIfExists make retries safe and batch imports predictable.
Boring by design
Versioned endpoints, predictable JSON and no breaking changes inside a major version - An API your code can trust for years.
Ship your first integration
1
Request API approval
Describe your use case in Dashboard Settings. After approval, create an account-scoped key; it is displayed once and stored only as a hash.
2
POST /api/v1/links
Send {"url": "https://…"} with Authorization: Bearer gtn_YOUR_KEY and receive a short URL.
3
Automate the lifecycle
Update links, configure smart routing, retrieve summaries, record conversions and receive signed webhooks.
Developer API FAQs
What powers the GoTo.now API?
The same mature redirect engine that serves every goto.now link, behind an account-scoped public API at /api/v1.
How do I get an API key?
Sign in, open Dashboard Settings, and submit your use case for administrator approval. Once approved, you can create and revoke keys there.
Are there rate limits?
Link requests are limited to 120 per minute per key and conversion events to 240 per minute. Redirect traffic is never rate-limited.
Further reading
Guides from the blog that go deeper on developer api.
Update Your Links' URL Redirect Feature
Easily update and manage your links with GoTo.now's URL redirect feature. Modify destinations dynamically without changing the ori…