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Fill seats with links people remember

From posters to badges to follow-up emails, GoTo.now links and QR codes carry your event funnel end to end.

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Event Promotion illustration

Posters that sell tickets

A big QR code plus a readable link (goto.now/summerfest) converts street visibility into registrations - And you'll know which poster sites work by splitting links per location.

Posters that sell tickets

Smooth day-of logistics

Codes on badges and signage open agendas, maps, Wi-Fi details and session feedback without an app.

Smooth day-of logistics

Post-event momentum

The same links re-point to photo galleries, replays and next-event presale as your funnel moves on.

Post-event momentum

Quick wins to steal

1

Different link per poster location = free out-of-home attribution.

2

Say the link out loud from stage - That's what readable back-halves are for.

3

Re-point event links to the replay after the day ends.

The event link lifecycle, start to finish

Eight weeks out, posters and partner newsletters each get their own link, and scans tell you which channels sell. Show week, the badge code carries the agenda and map. The day after, everything re-points to the replay and photo gallery while attention is still warm - And the presale for the next event rides the same links. Nothing gets reprinted at any stage; the funnel just rotates behind codes that are already in the world. Event marketing finally gets a memory.

The event link timeline

T-minusAssetLink that fits
6-8 weeksPosters & flyers to printgoto.now/fest-tix - Created before the print deadline, editable after
4 weeksSocial announcementsgoto.now/fest-ig, goto.now/fest-fb - One per platform
1 weekReminder email/SMSgoto.now/fest-map - Venue, times, parking
Day ofDoor signage & badgesgoto.now/fest-wifi, goto.now/fest-schedule
Day afterThank-you + photosgoto.now/fest-photos - The link that fills next year's list

Print links are created first and locked; what they point to can change right up to the doors opening.

Worked example: the venue change that didn't matter

A community film festival prints 2,000 flyers with goto.now/filmfest-tix six weeks out. Two weeks before opening night, the venue changes.

The ticket page updates, the short link is re-pointed, and every flyer already on café corkboards keeps working. Scan data even settles a budget debate: flyers drove 310 ticket clicks vs 95 from paid social - The corkboards stay in next year's plan, the boosted posts don't.

Reading the numbers: what each signal means

Scans by week before the event

Your real demand curve - Late surges justify a same-week reminder push.

Poster scans by neighborhood slug

Which districts respond - Put next year's posters where the scans were.

Day-of schedule-link clicks

Attendees using their phones as the program; keep that page fast and current.

Photo-link clicks post-event

The audience most likely to buy next year's early-bird - Capture emails there.

Event Promotion link questions, answered

How do I know which posters sell tickets?
Print a different short link/QR per poster location. The per-link scan counts turn street placement into a measurable channel.
What should event QR codes link to?
Before: ticketing. During: agenda, venue map and Wi-Fi. After: photo gallery, replay and next event's presale - All on the same printed code, re-pointed as the funnel moves.
Do spoken links work for stage announcements?
Yes - That's what readable back-halves are for. goto.now/afterparty can be said from stage and typed from memory.

Go deeper

Guides from the GoTo.now blog for this use case.