The link shortener that stays out of your way
2.9 million+ links created since November 2024, redirects in about 50 milliseconds, and every available feature free. Here's what makes GoTo.now different.
Shorten your first link
What this means in practice
No scheduled expiration
Valid GoTo.now links have no retirement timer, so printed QR codes and evergreen posts stay live.
Every feature is free
Shortening, QR codes, smart routing, integrations, workspaces and enterprise controls cost nothing. There is no paid tier or upgrade function.
Proven engine
More than 2.9 million short links created since November 2024, with redirect lookups answering in about 50 milliseconds - One job, hardened by real traffic.
Verifiable, yet private
Anyone can check where a GoTo.now link leads with the public link checker - But click statistics stay private by default. Destinations are transparent; your performance data isn't.
Fast everywhere
Milliseconds matter on a redirect. Our stack is tuned for one job: getting your audience to the destination instantly.
QR built in, not bolted on
Every link ships with a customizable, print-ready QR code - One tool for online and offline.
What "free" actually means here
Every feature available on this site is usable today without paying: shortening, custom back-halves, styled QR codes with unlimited scans, editable destinations, smart routing, integrations, workspaces, enterprise security controls, and private per-link analytics. There is no watermark, paid plan, feature gate, trial deadline, or upgrade function. API access is reviewed for abuse prevention, not payment.
How GoTo.now compares
| GoTo.now | Typical free shortener | |
|---|---|---|
| Link lifespan | Never expires | Often retired after months |
| Custom back-half | Free with account | Usually paid |
| Edit destination later | Yes, every link | Rarely on free plans |
| QR codes | Free, styled, unlimited scans | Watermarked or capped |
| Click stats | Private, real-time, per link | Limited or public |
| Destination verification | Public link checker | Usually none |
Who gets the most out of it
Creators who rotate one bio link across platforms. Small businesses printing QR codes on menus, boxes and windows. Marketers who need per-channel links that report in real time. Support teams publishing help links that survive replatforming. And developers who want all of the above from code. If any of that is you, the homepage is ten seconds away from your first link, and it installs to your phone's home screen like an app. Coming from another tool? The Bitly alternative and TinyURL alternative pages map the differences feature by feature, and the glossary decodes any jargon on the way.
Why everything is free right now
GoTo.now is focused on earning traction and learning which workflows matter most. Redirects are lightweight to serve, so every feature can stay open while the product grows. There is no paid tier to choose and no upgrade prompt waiting inside the dashboard. You are not the product either - We do not sell account or audience data.
Switching from another shortener
The checklist that covers 95% of migrations:
- Inventory your live links (most services export a CSV).
- Recreate them here - By hand for a handful, or via the API with
findIfExistsfor thousands; use custom back-halves to keep meaningful slugs. - Update the sources you control - Bios, templates, docs - To the new links.
- Leave legacy links running where they're printed; route new placements through goto.now from today.
- From now on, changed destinations are an edit, not a re-share.
Questions people ask before committing
What happens to my links if GoTo.now shuts down? Your link inventory is exportable via the API at any time - You're never locked in blind.
Can I trust the click numbers? Bots are separated from humans explicitly, and the numbers arrive raw within seconds - No smoothing, no sampling.
What do existing users say? The recurring themes are summarised on the user feedback and reviews page.
Is "unlimited" really unlimited? Clicks and scans, yes, always. Creation has anti-abuse rate limits for guests and generous ones for accounts - Real campaigns never touch them.
Why is there no pricing page? Because every available feature is currently free and there is no upgrade function.