Google URL Shortener Shutdown: Discover Your Next Steps

Google shut down its URL shortener (goo.gl) in March 2019, leaving many users searching for an alternative. If you relied on goo.gl to shorten and track links, now is the time to switch to a more sustainable option like GoTo.now for efficient and reliable link management.

Here’s what you need to know about the shutdown and your best alternatives:

Google phased out goo.gl due to a shift toward Firebase Dynamic Links (FDL).
Existing goo.gl links still work but can’t be created or tracked.
Reliable alternatives include GoTo.now, Bitly, TinyURL, and Rebrandly.
Choosing the right URL shortener depends on analytics, branding, and ease of use.

Why Did Google Shut Down Its URL Shortener?

Google redirected its focus to Firebase Dynamic Links (FDL), a solution designed for mobile app developers. While useful for deep linking, FDL doesn’t fully replace a traditional URL shortener.

What Happens to Your Existing goo.gl Links?

If you previously created short links using goo.gl, they will continue to function. However, you can no longer create new ones or access analytics.

Best Alternatives for URL Shortening

Since goo.gl is no longer an option, here are the top alternatives to consider:

1. GoTo.now

For an easy-to-use, feature-rich alternative, GoTo.now offers short, trackable links, QR codes, and analytics, making it a great option for businesses and marketers.

2. Bitly

A well-known shortener that provides branding options and advanced analytics for businesses.

3. TinyURL

A simple and fast solution for creating short links without an account.

4. Rebrandly

Perfect for custom-branded links that reinforce your brand identity.

5. Ow.ly

Hootsuite’s built-in shortener for social media professionals.

The shutdown of Google’s URL shortener doesn’t mean you’re out of options. By switching to a robust solution like GoTo.now, you can continue managing your links effectively with short URLs, QR codes, and tracking insights.