What a free account adds

Shortening works without signing up - The account is where links become manageable. Everything below is included, free:

Custom back-halves - Goto.now/your-campaign instead of random characters.
Editable destinations - Re-point any link later; printed QR codes follow along.
Private analytics - Clicks by day, sources, countries and devices, visible only to you.
Link history - Every link you make, on every device you sign in from.

Two ways in, one account

Google sign-in and email+password reach the same account when the email matches - Pick whichever is faster today. Questions first? The account guide covers the details, and the FAQ answers the rest.