The Rebrandly alternative that skips the pricing page
Rebrandly sells link management in tiers. GoTo.now ships the everyday 95% - Branded back-halves, editing, QR codes, private stats - With no tier at all.
Brand your first link free
Why people compare us
Branded back-halves, free
goto.now/your-campaign on every link. Readable links get more clicks wherever they're posted.
Destination editing included
Re-point any link after publication. On tiered tools this is exactly the feature that moves up a plan.
QR codes that match your brand
Custom colors and center logo, PNG or SVG, and unlimited scans are included in the free core.
Stats nobody else sees
Real-time clicks, sources, countries and devices, private by default.
Links that never retire
Nothing expires on a timer. Print with confidence.
API access
Create and manage links programmatically - The same engine behind 2.9 million+ links.
GoTo.now vs Rebrandly at a glance
| Feature | GoTo.now | Rebrandly free tier |
|---|---|---|
| Branded back-half | Free, unlimited | Limited links per month |
| Edit destination after sharing | Free on every link | Gated by plan |
| QR codes | Styled, logo, SVG - Free | Basic on free |
| Click analytics | Full & private, free | Limited on free |
| Team seats & SSO | Not yet | Their enterprise strength |
| Price for the full row above | $0 | Paid subscription |
Rebrandly's pitch is enterprise link management: team workspaces, SSO, compliance paperwork. If a procurement department is part of your buying process, it belongs on your shortlist. If you're a marketer, creator or small business that mostly needs branded links that work and report honestly, the subscription buys little that isn't free here.
The billing question nobody asks out loud
Metered link tools bill you for a thing that costs fractions of a cent to serve. Our position is documented on why GoTo.now: every available GoTo.now feature is free while we focus on traction. You are not the product either - We do not sell account or audience data.
Switching from Rebrandly
- Export your link list (Rebrandly offers CSV export).
- Recreate links here with matching back-halves - By hand or via the API for volume.
- Update owned surfaces - Bio links, email templates, printed proofs still at the printer.
- Keep legacy short links live where they're already printed; new placements start here.
Most migrations are an afternoon. From then on, campaign fixes are a one-field edit. Comparing more tools? The Bitly alternative and Short.io alternative pages use the same honest format, and the Dub comparison for developer-first branded links covers the API-led option.
Honest limits
No team workspaces, no SSO, no SOC 2 paperwork today - If those are hard requirements, Rebrandly earns its price. What you get instead is every practical feature un-gated, on an engine that has served 2.9 million+ links since November 2024.